Last month a founder I’d just started working with forwarded me an email and asked, half-joking, whether it was a scam. It

A client called me in a bit of a flap last year – their organic traffic had plummeted 30% over two weeks

When Shortlist was started in 2018, the first service we designed was link building. The biggest aspect that differentiated that service from

In the face of surging travel costs, travelers are increasingly turning to membership-based travel websites and newsletter services. These platforms have carved

Industry & Client The eCommerce industry is a true battlefield, with more and more businesses having emerged in the past few years.

Search engine optimization has always been a rapidly evolving field, with strategies and trends constantly being updated to keep pace with changes

What is the most important aspect of a successful business’s online presence? That’s easy – an authority website.  But here’s the thing

Off-page SEO remains the deciding ranking factor in SEO success. As a recent study showed, the number of domains linking to a

If you want to stand out in today’s highly competitive market, you’re going to need high-quality SEO and link-building campaigns to improve

While the concept behind off-page SEO may sound simple, executing it properly can be tricky, especially when it comes to link building. 

Those who have tried SEO know that it can be very complicated. Google and other search engines use a number of factors

Let’s face it, link building is a pain. It takes time, money, and energy from you, so frankly, you want to make