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White Label Guest Posting

Dofollow, permanent, contextual backlinks backed by high-quality standards to grow your client’s traffic & authority.
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No ‘Hi Sir/Mam’ here - just quality guest posts

I’m sure you’ve received that dreaded email out of nowhere. The one that addresses you as “sir/mam” offering supposed “high-quality” guest posts…

But in reality is just a bunch of sketchy sites that may have a high domain authority, but fail every other quality assurance test.

Which likely has you wondering, how is this different? The answer, is completely.

Since 2018, Shortlist has acquired over 20k links for our clients, including dozens of industries as well as different languages and countries.

We understand that sites need trust, relevance, and authority, which is why we’ve established quality standards that exclude 95% of the sites we come across.

Experienced with the leading platforms and technologies

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Shortlist Metrics

Our Process

Client Discovery & Niche Identification

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Pinpointing your client’s specific niche and industry, and tailoring the guest posting strategy to align with the client’s unique objectives
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Targeted Website

Identifying websites match the client’s niche and uphold Shortlist’s standards of quality and relevance to ensure the end result improves the client’s visibility and credibility.

Original Content Creation

Creating plagiarism-free articles tailored to each host website’s audience and guidelines.
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Submission & Publication

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Closely following each site’s submission rules and following up to ensure the guest post is published on time.

Detailed Reporting & Backlink Tracking

Updating your client tracking reporting, including a keyword rank tracker in real-time, so you always know how the campaign is performing.


How are Guest Posting & Link Insertion Different?

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Guest Posting

Link Insertion

Shortlist Metrics

Domain Authority
DA 25+
Search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).
Organic Traffic
>500 visits / month

Estimates how much organic search traffic the target website, subsection or web page gets each month.

Spam Score
(SS < 2)
Indicating a website’s risk of being penalized by search engines due to spam practices or low-quality backlinks
External Backlinks
# of backlinks to the websites on which you’re featured.
Referring Domains
# of unique domains that have a link to the websites on which you’re featured.
Trust Flow
(TF > 10)
A flow metric score, which is weighted by the number of links from a seed set of trusted sites to a given URL, or Domain
Trust Ratio
(TF/CF) (TR > 0.3)
Search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).
Manual Review
We manually review each website before publication, so we make sure it’s a perfect match for your brand
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Industry & Client The eCommerce industry is a true battlefield, with more and more businesses having emerged in the past few years.


More client success


SEO Insights: Key Takeaways from New York, Philadephia and Sofia Conferences

How a Training Software Increased Top-3 Keyword Rankings 57% (and Doubled Organic Traffic)

How a Training Software Increased Top-3 Keyword Rankings 57% (and Doubled Organic Traffic)


From Meetup to Movement – How We Reignited the Tech Community in Philadelphia


Experiences Shared by Our Clients on Trustpilot

Trustpilot ratings 4halfstar
Reviews 27 • Excellent

Our Pricing Options, Suited for Your Needs


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Looking for something different?

Let our SEO experts create a custom package for you!
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Frequently Asked Questions

How long are the links guaranteed for?
We provide a guarantee for 24 months. There’s no reason why it shouldn’t be “forever.” But we can’t have people coming back to us in, let’s say, 3 years, asking for a refund because the website they were published on got shut down. So, 24 months seems reasonable.

Explaining the value of keyword research to your clients can be achieved by highlighting its direct impact on their online visibility and business goals. You can emphasize that keyword research helps in understanding what terms their target audience is using, which in turn guides content creation to match these queries, leading to better rankings on search engine results pages (SERPs)​.

Yes. Our guest posting service is set up so that you can choose any quantity during the order process. You can select one of the three main packages as a regular option, but for situations like this one, you can choose the custom package and make an order for multiple client domains.
Yes, in addition to providing links/articles in English, we can create international links/articles in French, German, and Spanish. The written articles will be published on websites that correspond to the country of the article’s language.
How Do Pricing and Billing Work?
Pricing is determined based on the scope of the project. You can select one of the listed packages or we can provide you with a detailed quote after discussing your specific requirements. Billing details will be outlined in our agreement, typically with specific milestones and payment schedules.
Is ongoing support and consultation part of the package?
Yes, ongoing support and consultation are included in our guest post package, ensuring you fully understand the outcomes of our collaboration.
Are your guest posting services white label?
Yes, our guest posting service is white label, so it can be sold, without mentioning that the guest post articles are created from our end.
Our guest posting service is designed to be easy to order and is built to be resold. With a white-label spreadsheet report included, your clients will never know that Shortlist was involved in creating the guest posts.

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