While the concept behind off-page SEO may sound simple, executing it properly can be tricky, especially when it comes to link building.
Link building is considered a prime feature of SEO. However, despite what many believe, the process of building links requires much more than the creation of quality content. Sure, quality content does play a crucial role, but it’s just the tip of the iceberg. In fact, over 40% of SEO experts consider link building to be the hardest part of search engine optimization.
Back in the day, the entire procedure was quite simple but over the years, the numerous updates made by Google changed the entire process of link building. Today, it’s very hard to rank well in SERPs without a proper approach.
For this reason, it’s a good idea to work with experienced link builders. Pro link builders can help you build relevant backlinks in your niche that send strong trust signals to search engines and, as a result, your site will rank higher in relevant search results.
Still not convinced that hiring a professional link-building agency is the right decision? Here are 7 benefits of link builders that are crucial for your ‘off-page’ SEO success.
1. Link Builders Have the Right Tools and Expertise
The job of link building requires a fair amount of experience and knowledge in order to be executed properly, and any mistakes can result in the opposite of the intended effect.
In other words, link building isn’t something that anyone can do. At least not effectively. When you hire professional link builders, you’re committing to working with highly skilled experts with up-to-date knowledge to build authority links that are relevant to your business.
Pro link builders also use various tools and solutions that help them examine the quality of links and monitor the created backlinks to see where they were successful and make their overall backlink strategy even stronger.
2. Save Time and Money
Sounds a little contradictory, but outsourcing your link-building campaigns can actually save you money. Just think about it: a good link-building campaign requires a whole team of experts who excel in different areas of SEO. But if you hire in-house professionals, you need to be prepared to pay high salaries. Do you have the resources to hire an internal team of link builders? Most companies don’t.
Reliable link-building agencies already have a team of experts ready to start working for you and cater to your requirements. Hiring such an agency can save you money in the long run because results are guaranteed. This also means that you and your team can focus on more pressing tasks and prioritize projects that are part of your day-to-day operations.
Finally, hiring link builders saves you the effort of learning how to run and manage link-building campaigns. It also reduces the risk of making mistakes that could turn out to be expensive setbacks in your overall off-site SEO campaign.
3. Improve Your Rankings
The primary objective behind link-building is for a website to achieve higher rankings in the SERPs. And this isn’t going to change any time soon. More than 50% of marketers believe that link building will have the same impact on search engine rankings in the near future. In addition, nearly 40% of them consider page rankings to be the top KPI to determine the effectiveness of their link-building efforts.
The problem is, no matter how simple it sounds, the process of getting backlinks can be complicated and time-consuming. Why? Because, first of all, it involves the creation of good-quality content. Second, it requires the proper incorporation of target keywords throughout that content. And third, it involves reaching out to and communicating with authority websites.
By hiring professional link builders, you won’t have all this work by yourself. Backlink experts will help you manage robust link-building campaigns and work to improve your rankings through keywords that fit your niche.
4. Draw Traffic to Your Site
The more backlinks a web page has, the more traffic it gets from Google. In fact, top results on Google’s first page have 3.8x more backlinks than those below them.
Another important benefit of link builders is that they can help your website draw in a high volume of traffic. In other words, they improve your chances of getting organic visitors by increasing your page authority with backlinks.
In addition, an expert link builder will ensure that the connection lasts, helping increase your website visitors in the long run and boosting your chances of converting them into buying customers.
5. Increase Credibility
Backlinks act as third-party indicators to your domain’s authoritative strength, providing your website with credibility. And since Google’s goal is to provide users with the most relevant results, it takes site authority into consideration as an important factor. In other words, the higher the number of quality links that are directed towards your website, the higher your credibility factor will be.
Note that the keyword here is ‘quality’, which is something that a professional link builder will focus on. What does it mean? Simply put, one quality link always outweighs 10 bad ones, so the aim is to build links from authoritative websites. The expert will also pay attention to the number of domains that are linking back to you as it is better to get five links from five different authoritative sites rather than five links from just one site.
6. Expand Your Audience
Another benefit of working with link-building experts is the opportunity to diversify and broaden your audience. If you have already tried to run link-building campaigns, you’ve most likely realized that the number of sites you can trade backlinks with is limited. Well, pro link builders don’t have this problem.
An expert link-building agency has established relationships with a variety of niche-specific websites and bloggers. This not only makes the process of link-building much faster and efficient but also helps expand your audience and increase the number of visitors to your website.
7. Enhance Relationships in your Niche
Very often, link building is the easiest and most effective when it’s a reciprocal relationship. According to Ahrefs, more than 43% of top-ranking pages have reciprocal links. This means that the websites they mention in their content also link back to them.
When done the right way, exchanging links can add a lot of benefits to your site. The problem is, there are many pitfalls you need to watch out for. For instance, if you link to a website that’s not trustworthy, you can be penalized by lowering your rankings.
Another thing to avoid is link farming. Link farms are meaningless websites that exist to boost the rankings of websites artificially by providing a large number of backlinks. Google and other search engines view link farming as a form of spam and penalize websites that gain inbound links with this shady technique. And while link farming is considered an old system, some people still use it, so you need to be careful.
Navigating all of this can be challenging, which is one more reason to leave it to professionals.
Final Thoughts
Link building is an essential part of any successful off-page SEO strategy. If done properly with the help of professional link builders, it can help you improve traffic, boost your SERP rankings, build credibility, enhance brand visibility, and more.
One last piece of advice – be sure to hire a good link-building agency since they will ultimately represent your business. Choose an agency that sets realistic expectations and can successfully execute proven link-building strategies.
