Marketing that can't be measured in revenue shouldn't be in the budget.
A 10-function revenue diagnostic that grades every marketing system in your business, priority-scores every gap by dollar impact, and delivers a 6-month roadmap with a revenue projection. In 5 to 7 business days.
Your numbers look healthy. One at a time.
Most founders spending $10K or more on marketing a month can't tell you, with confidence, the revenue attribution per channel. Not because they're careless. Because nobody ever forced them to look.
- Spend $10K+ a month on marketing across SEO, content, ads, email.
- Get monthly reports full of charts, rankings, opens, and impressions.
- Six months in, ask: "but what revenue did this actually produce?"
- Get back: more charts.
And here's how the same pattern shows up across every channel you're paying for:
Most marketing audits make this worse. They recommend whatever the agency happens to sell.
This is not a marketing audit.
It's a 10-function revenue diagnostic. Every system graded A to D. Every gap ranked by dollar impact. A sequenced 6-month roadmap with a revenue projection attached. No wishlists. No "it depends." No preference for whatever we happen to sell.
Tell you what's wrong. Ungraded.
- Evaluate tactics in isolation
- Recommend what the agency sells
- Deliver a flat list of improvements
- No scoring, no prioritization, no dollars
- Priced as a teaser to a retainer
Grades every system. Ranks by revenue.
- Grades 10 revenue systems, A to D
- Priority-scored by dollar impact
- Ranked 6-month execution roadmap
- Revenue uplift projection included
- Standalone product. Cost deducted from your campaign if you sign one.
Five deliverables. One ranked roadmap. Built to surface dollar gaps.
The diagnostic is a bundle, not a PDF. You get the full 10-section graded report, a methodology session with Dave, a competitor benchmark pulled from Ahrefs, an AI visibility baseline across 20 target queries, and a revenue uplift financial model built for your specific numbers.
Everything included in the diagnostic.
Ten revenue systems. Scored and ranked.
Every function in your marketing that touches revenue gets evaluated against a rubric we've run across 50+ SaaS and eCom businesses. Each gets a letter grade, a Priority Score, and a place in your 6-month roadmap.
Business & Revenue Alignment
Is your marketing measured in dollars or in activity? CAC, LTV, payback period, and revenue attribution per channel.
Buyer Personas & Journey
Who buys, what triggers them, and where they drop off. From first touch through repeat purchase or expansion.
SEO & Organic Acquisition
Commercial-intent keyword portfolio, technical health, content clusters, and backlink gaps vs. top competitors.
Content Marketing
Every asset scored on traffic, conversion, and cost. Kill, keep, create. Funnel stage coverage per persona.
Website & UX / CRO
Conversion funnel drop-off. Product page, checkout, and mobile experience. Benchmarked against your category.
Lead Capture & Conversion
What you're capturing vs. what's leaving the site unengaged. Lead magnets, popups, forms, lead scoring.
Email & Automation
Lifecycle flows audited: welcome, cart, post-purchase, win-back, nurture. Revenue per subscriber vs. benchmark.
Analytics & Attribution
GA4, pixel, CAPI, UTM governance, and closed-loop attribution. What you can measure and what you can't.
Competitive Positioning
Share of voice across category keywords. Comparison and alternative content gaps. Pricing and messaging audit.
GEO & AI Visibility
Brand citations across ChatGPT, Perplexity, and Google AI Overviews. Schema, llms.txt, community presence.
We don't start with what we sell. We start with what the math says.
Every function gets two scores. Gap Score (how far you are from best-in-class). ROI Potential (revenue magnitude, speed to impact, whether fixing this unlocks other systems). Multiply them. The result is a Priority Score that ranks your roadmap by dollars, not preference.
How priority becomes a roadmap
Priority Score determines where each fix lands in the 6-month plan.
Three calls. Five to seven business days.
The diagnostic isn't a PDF someone emails you two weeks later. It's a sequenced engagement with a clear beginning and end, and a decision at the close.
Discovery & Preview
We confirm context, review the landscape together, and walk through one fully developed section of your diagnostic using real data pulled on your business. You see what the deliverable looks like before anything is committed.
Full Diagnostic Delivery
All 10 sections graded and priority-scored. The priority matrix, the revenue uplift model, and the 6-month roadmap delivered in writing. We walk through every finding together.
Campaign Proposal (Optional)
If the diagnostic points to an engagement we can deliver, we present the campaign scope and pricing. If not, we tell you who can. No obligation either way. The diagnostic is yours.
Two commitments. Both in writing. Both on our homepage.
The diagnostic is risk-free.
If you sign a 6-month campaign with us after delivery, your $1,990 is deducted from your campaign cost. You paid zero for the analysis. If you don't sign, the diagnostic is yours to keep, use internally, hand to another agency, or ignore. No lock-in. No recurring charges. No subscription.
The campaign is ROI-backed.
If we don't deliver positive ROI within the first 6 months of your campaign, measured as additional revenue exceeding the cost of working with us, we continue the agreed scope for free until we do. This is public on our homepage. Mathematical, not subjective.
We're selective about who we run this for.
The diagnostic is designed for a specific kind of business at a specific kind of moment. If you don't fit, we'll tell you. If you do, the math usually works.
Fit profile
- SaaS founders with $1M to $20M ARR
- eCom brands with $500K to $10M in annual revenue
- Companies spending $10K+ per month on marketing
- Founders who can't confidently answer "what's the revenue attribution by channel?"
- Teams ready to act on a ranked roadmap, not shelf another strategy doc
Skip this if
- You're under $500K in annual revenue
- You want a free review or a tactical checklist
- You care about traffic without tying it to revenue
- You need an enterprise engagement ($50K+ annual contracts)
- You want hype, not a graded diagnosis
See how we evaluate marketing. 6 minutes, free.
The Conversion & Visibility Scorecard is a sample of our methodology applied to three high-impact systems: CRO, lead capture, and AI search visibility. You'll see the methodology, get specific feedback, and decide if the full diagnostic is worth your $1,990.
Things founders ask before they commit.
Why is this $1,990 when most agencies give audits away for free?
Because free audits are marketing collateral. They're designed to justify whatever the agency happens to sell. You've seen them. You know how they read.
This is a graded, priority-scored revenue diagnostic with a 6-month roadmap and a revenue projection. It takes 20+ hours of senior analyst time to produce. If you work with us on the campaign, it's free. If you don't, you keep a deliverable you could reasonably pay another agency $7,000 to reproduce.
Can I see the full diagnostic before committing to a campaign?
Yes. That's exactly how this works. You commission the diagnostic. We deliver it. Then you decide. No retainer is signed on faith. If the findings point to work we can do, we'll propose a scope. If they don't, we'll tell you honestly and send you on your way.
We've worked with an agency before and it didn't go well. How is this different?
That's the most common reason founders buy from us. The diagnostic exists as a standalone product specifically because retainer-first agency relationships ask for trust before they've earned it.
Here, you pay for one graded deliverable. $1,990. If it's excellent, we talk about a campaign. If it's not, you walk. You can't get burned the way you got burned before because you're not signing a retainer.
What if we can't provide full analytics access?
We work with whatever access you give us. Call 1 uses public data only: your site, your competitors, Ahrefs, review platforms. Call 2 needs GA4, your email platform, and either Shopify or your CRM. Anything we can't see, we score conservatively and flag explicitly in the deliverable.
How is this different from the SEO audit or marketing audit my agency offered?
Most audits grade tactics within a narrow discipline: what's wrong with your SEO, what's wrong with your ads, what's wrong with your email. Each comes from a specialist who only looks at one system.
The Revenue-First Diagnostic grades 10 systems together and priority-scores them against each other by dollar impact. The output isn't a list of SEO fixes. It's a ranked 6-month plan that tells you which system to fix first and why it beats the next one on the list.
Who actually runs the diagnostic?
Dave personally runs every Call 1 and every full diagnostic delivery during the current launch window. When we scale past current capacity, the same scoring framework will be run by trained senior analysts with Dave still on final delivery calls. For now, you get the founder on the call.
We're a category or business model you haven't mentioned. Will this still work?
We have two editions of the framework: SaaS/B2B and eCommerce/DTC. Each of the 10 sections scores differently depending on business model. If you fit neither cleanly (marketplace, two-sided business, hybrid), book a call and we'll tell you honestly whether the framework applies or not.
See your marketing graded, priced, and ranked in 5 to 7 days.
Book Call 1. Thirty to forty-five minutes. We'll walk through one fully developed section of your diagnostic using real data about your business. You'll see the deliverable before anything is committed.
Book Call 1