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The Art of Charm

Creative Brief

The goal of this project was to redesign the website in order to simplify it and give it a fresh look, with an emphasis on clear and concise messaging.

Steering clear of the traditional “coaching” feel, we decided to make use of lively colors on all pages. One of the key objectives of the Art of Charm website was to educate potential customers with clear and concise messaging. The other important task was to focus on creating a great blog structure that can work superiorly in their marketing campaigns.

The website is built on the WordPress platform, working seamlessly across mobile, tablet, and desktop devices, following the latest development and SEO standards.


A redesigned website for The Art of Charm, leading coaching and training programs located in the heart of LA.


Website Design, Web Development


Web Designer, Front-End Developer, Project Lead


The Art of Charm

The Art of Charm featured
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