Podcasting is a great way to grow your business or personal brand.
In the age of digital media, it certainly is one of the fastest-growing formats. And though it is a relatively new medium, it has grown in popularity exponentially over the past decade.
Already, podcasting is considered to be one of the hottest content marketing trends right now. Plus, with more than 3 billion downloads a month, over 100 million Americans who listen to podcasts monthly (and nearly three-quarters of them listening weekly), it’s clear that podcast listeners are here to stay and, in fact, multiply.
That’s why it’s not surprising that even more businesses and brands are interested in developing their own podcast channels. In fact, there are now several different types of podcasts available today, and it is expected that podcast demand will continue to grow further over the next few years. So if you don’t want to get caught by the podcasting genre’s saturation point, then you need to start upping your podcast game as soon as possible.
But what can you do to get started?
It can be hard just to know where to begin. There are so many things you have to get right, that it’s easy to lose focus when creating content for your podcast. And with over 750,000 podcasts available on iTunes alone, it’s no wonder it’s difficult for new entrants to grow their own following.
That’s why for this article, we interviewed some of the internet’s top podcasters and asked them to share some of their most eye-opening insights for how to grow podcast followers… plus what their most downloaded episodes were for 2020, and why.
If you’re looking for a way to grow your business using podcasts, then read on.
What you’ll discover below will help you discover the topics that fascinated people in 2020, and understand how to use these ideas to create compelling angles for your own podcast.