Generative Engine Optimization
Generative Engine Optimization that shows up in revenue.
When buyers ask ChatGPT, Perplexity or Google AI who to pick, we make sure your brand is in the answer, described correctly, and backed by a 6-month ROI guarantee.
4.9
Clutch rating
4.7
Trustpilot rating
6 months
ROI guarantee
What's the best [your category] platform for a mid-size B2B team?
[Your brand] is often recommended for teams that need [key use case], citing [review site] and [industry publication].
[Competitor A] is another option...
We track and optimize for
ChatGPT
Google AI Overviews & AI Mode
Gemini
Perplexity
Claude
Copilot
The problem
Your buyers build their shortlist before they ever visit your site.
AI assistants answer from two places: what they learned in training, and what they retrieve live from the web. If neither shows you clearly, the model picks someone else.
Missing from AI shortlists
Buyers ask “which tool should I use” and get three names. If yours is not one of them, you never get the demo.
Competitors named instead
Models favor brands that third parties vouch for: reviews, listicles, communities, press. Thin proof means a safer pick wins.
Wrong facts on repeat
Old pricing, retired features, a competitor’s weakness pinned on you. AI repeats it to every buyer until the sources change.
How we do GEO
Seen. Trusted. Chosen.
Three stages, one goal: be the answer AI gives when your buyer is ready to pick.
01
Seen
The technical foundation for GEO: site structure engineered for discoverability, so AI crawlers can reach, render and understand you.
- Crawler access and rendering audit
- Brand and author entity optimization
- Full schema markup
- llms.txt where it helps
02
Trusted
Third parties vouch for you in the places models read.
- Listicle and database inclusion
- Digital PR and citation building
- Review platform programs
- Disclosed community participation
03
Chosen
Conversion-ready pages, built on a content architecture designed for AI visibility, so you’re the recommended answer, and it shows in pipeline.
- Citable BOFU and comparison content
- Original data assets
- Prompt tracking and share of voice
- Revenue attribution (Lost LTV model)
What we measure
If it can't be measured, it isn't in the report.
We agree a fixed set of buyer prompts at kickoff, take a baseline, and report the same numbers every month.
AI answers vary run to run, so nobody can promise a specific mention. We guarantee the ROI model instead.
During setup we also instrument GA4 and Search Console, so traffic and pipeline are tracked first-party, not only estimated through third-party AI visibility tools.
Prompt visibility
How often you appear, per engine, per prompt.
Share of voice
You vs 3 to 5 named competitors.
Citation sources
Which pages and sites AI quotes about you.
Sentiment
How you’re described, and what’s wrong.
AI referral traffic
Sessions from ChatGPT, Perplexity and more.
Pipeline & attribution
Leads and revenue tied back to AI, tracked first-party through GA4 and Search Console.
Your first 180 days
Month 1
Diagnose and plan
AI visibility baseline, citation map, Lost LTV model, GA4 and Search Console instrumented, 180-day roadmap.
Months 1 to 2
Fix the foundation
Technical, entity and schema fixes. First-party attribution tracking and review platforms set up.
Months 2 to 6
Build authority
Citable content, listicle outreach, PR, reviews, community.
Day 90 and 180
Business review
Share of voice, citations and pipeline against the baseline.
Packages
Built around your category, not a template
Every engagement starts with the AI Visibility Diagnostic. What you get after that is sized to where you stand today and how competitive your category is.
Starting from
$3,500
/mo
Your package draws from the full list below, each dialed to a level, format and intensity that fits your category:
- Technical, entity and schema setup
- Listicle and database outreach
- Digital PR and citation building
- Monthly reporting
- Monthly prompt visibility tracking
- Review platform programs
- Original research assets
- Quarterly business review
- Citable content and comparison pages
- Disclosed community participation
- Pipeline and revenue attribution
- Expanded prompt tracking
We put your exact package together after the diagnostic, once we’ve analyzed where you stand today, and walk you through it live on the call.
GEO results
What happened after 90 to 180 days
Home Care & Fragrance
+115%
AI citation growth
Sentiment also shifted +6.7 pts over the same period. A D2C brand: we built out pages dedicated to GEO, mapped the internal page architecture, and earned trust through PR placements and third-party review resources.
B2B SaaS
+60%
AI visibility growth
Opened a new channel: inbound leads now arrive through AI answers, with qualified leads up an estimated 35% over the period. Technical optimization of the site, plus trust signals earned across multiple sources, drove the shift.
Professional Services
$260K
in new revenue after 6 months
Diagnostic surfaced the gap, then technical and entity fixes, citable content and off-site authority work compounded into pipeline we could trace straight to AI referrals.
Why teams pick Shortlist for GEO
We’ve been shaping client AEO and GEO strategy since ChatGPT put AI answers in front of buyers, pioneering the approach early and refining it against real, measured results from every engagement since.
Pioneers in AEO
Shaping AEO and GEO strategy since ChatGPT put AI answers in front of buyers, years ahead of most of the category.
6-month ROI guarantee
We tie the work to a revenue model up front and stand behind it.
Built on real project data
Every plan starts with a baseline and a Lost LTV model, then gets refined against results from real client engagements.
Real people, disclosed
Hands-on specialists. Community work follows platform rules and disclosure law.
You own the assets
Content, research and playbooks are yours. Value compounds after we’re done.
FAQ
Straight answers about GEO
What is GEO, and how is it different from SEO and AEO?
You don’t choose between them: SEO is the foundation, GEO makes it citable to AI. Whether you call it AEO, GEO or AI search optimization, it’s the same underlying work. SEO earns rankings. AEO structures answers for snippets and voice. GEO makes AI assistants like ChatGPT and Perplexity understand, trust and recommend your brand. They overlap, and we run them together.
Can you guarantee ChatGPT will mention us?
No one honestly can. AI answers vary. We guarantee the ROI model we agree up front, and we report visibility on a fixed prompt set every month.
How much does GEO cost?
Engagements start from $3,500/mo. Your exact package is put together after the AI Visibility Diagnostic, sized to where you stand today and how competitive your category is.
How long until we see results?
Foundation fixes land in months 1 to 2, authority building runs from month 2 to 6, and we review share of voice, citations and pipeline against your baseline at day 90 and day 180.
Do AI assistants read the live web?
They answer from two places: what they learned in training, and what they retrieve live from the web. That’s why we work on both your own site and the third-party sources models read.
Do you post fake reviews or use fake accounts?
No. No fake reviews, no fake accounts, no vote manipulation. Affiliation is disclosed where platform rules or law require it. Read the policy
Do you offer white-label GEO for agencies?
Yes. We run GEO under your brand for agency partners. See white-label GEO for partners
See where you stand in AI answers.
The AI Visibility Diagnostic tests your buyer prompts across 6 engines, maps who gets cited instead of you, and prices the gap in lost revenue.