Time for a
makeover 
Let’s create a brand book to keep all of your design choices consistent.
Brands aren’t just a logo
As a brand, you create tons of assets; logos, website landing pages, social media images, email signatures, apparel and more.
And customers expect them to look and feel the same. That’s what it means to have a brand. Because an inconsistent brand sends the wrong message; disorganization.
The solution, is a brand book, which serves as the visual style guidelines that all your visual assets need to adhere to, and will ensure that your brand is consistent across all channels. And consistency breeds trust.
What's included?
01
Logo Design
Creation of a primary logo that represents the company’s identity including logo variations, such as color, grayscale, and monochrome versions.
02
Color Palette
Definition of the primary and secondary brand colors, along with their Pantone (optional – on customer request), CMYK, RGB, and hex values. CI typically includes 2-3 primary colors.
03
Typography
Selection of fonts or typefaces for use in all branding materials. This includes recommendations for headings, subheadings, and body text.
04
Brand Guidelines
Basic rules for using the brand’s visual elements, including logo usage, color combinations, and typography guidelines. This helps maintain consistency across different applications.
Want more?
We can provide
05
Stationery
Design templates for letterheads, envelopes, business cards, and other stationary materials.
06
Marketing Collateral
Templates or design guidelines for marketing materials such as brochures, flyers, posters, banners, and advertisements.
07
Website Elements
Guidelines for designing and maintaining the brand on the company’s website.
08
Social Media Assets
Templates for social media profile pictures, cover photos, and other graphics to maintain brand consistency across social platforms.
09
Email Signatures
Guidelines for creating email signatures that align with the brand’s visual identity.
10
Photography Style
Guidelines on image selection, photography style, and image treatments to maintain a consistent visual tone in marketing materials.
11
Iconography and Illustrations
If relevant, guidelines for creating icons and illustrations that fit the brand’s aesthetic.
12
Uniform and Apparel
Design guidelines for uniforms or apparel worn by employees, if applicable.
13
Signage
Guidelines for indoor and outdoor signage to ensure consistency in branding.
14
Brand Voice & Messaging
Guidelines for brand voice, tone, and messaging to maintain consistency in written communications.
15
Templates
Design templates for various documents and presentations that employees may use regularly.
Our Timeline & Process
Client Discovery
Meet the team, set up communication channels, and define your vision and expectations.
Brand Strategy
Collect all necessary elements upfront, such as images, videos, and branded documents to ensure seamless communication.
Creative Brief
Bring your ideas to life on digital canvas – we set the layout, structure, and visual elements to create a user-friendly and visually appealing experience.
Design Process
Develop your website on a staging site to make tweaks before it goes live. Our team will optimize the site for SEO, ensuring it is responsive and loads fast.
Design Review
Test. Test. And Test again! Ensure your website is bug-free and running smoothly on all browsers and devices.
Design Finalization
Your vision is now a reality, and visitors can explore and interact with your awesome site.
Turning Ideas into Digital Masterpieces
Happy Customers
Transformed my work process
Working with Shortlist has been a dream for us. From SEO to design and beyond, they have provided us with unparalleled support. With SEO experience that is second to none, the team at Shortlist knows exactly how to optimize our website for maximum visibility on Google
A.J. Harbinger,
The Art of Charm
Transformed my work process
Shortlist has made SEO a breeze! We came to them in need of great content and back-links. They deliver high quality month after month. Their design work has also been terrific.
Brandon Ginsberg,
Apparel Magic
An Exceptional Experience.
Working with Shortlist has been an exceptional experience. Their communication is so punctual and clear I sometimes forget their team members do not work directly for our company. This is echoed in their quality of work as they continuously produce material as if they had designed our brand themselves. I would recommend Shortlist to anyone looking for website and content development.
Joe Beecroft,
Predictable Profits
Two Pricing Options, Depending On Your Needs
BASIC PACKAGE
Starting
From
$1800
INCLUDED: logo design, color palette, typography, brand guidelines
Average Salary
Benefits
Utilization
Effective Rate
In-House
Larevel Dev.
WordPress Dev.
UI/UX Dev.
$90K/year
$85K/year
$90K/year
$4500/year
$4000/year
$4500/year
50%
50%
50%
$105/hour
$99/hour
$105/hour
The Entire
Shortlist Team
$0
$0
100%
$60/hour
Source: ZipRecruiter.com
Frequently Asked Questions
What is the typical turnaround time for BI design project?
Turnaround times can vary based on the complexity of the project and our current workload. We’ll work closely with you to establish realistic timelines and keep you informed throughout the process. Our standard pack usually takes 1 – 2 weeks.
Can I provide specific design ideas for my client's logo?
Of course! Your input is valuable. Feel free to share any specific design ideas, preferences, or examples you have in mind. Collaboration helps us ensure the final product aligns with your vision.
How many revisions are included in the logo design process?
3 revisions are included. Although upon request can be purchased additional revision hours.
Do you provide vector files of the logo? Do you provide animated logos?
Yes, we are providing high-res file types include SVG, PNG, EPS & PDF. We can do other formats upon request. If you’re interested in an animated logo, we can certainly discuss the possibilities. Animated logos are often delivered in formats like .gif, .mp4, or other video file formats. The animation can range from subtle motion to more complex and dynamic effects, depending on your preferences and brand identity.
Do I need to provide the copywriting & content first?
Yes we need the content first, in case we are using our content services then will organize things internally.
How Do Pricing and Billing Work?
Pricing is determined based on the scope of the project. We can provide you with a detailed quote after discussing your specific requirements. Billing details will be outlined in our agreement, typically with specific milestones and payment schedules.
Do you handle rush logo design requests?
Absolutely, we offer rush services. However, it’s important to note that rush requests often require additional resources and prioritization, which will impact the overall cost. They are usually double the standard rate.
Do you give me the Intellectual Property Rights on the designs?
Your purchase of our white label designs includes a license for resale, but the intellectual property rights typically remain with Shortlist. If you wish to acquire full ownership of the designs, including the transfer of intellectual property rights, this can be arranged upon request for an additional cost. The specific terms, including any associated fees, will be outlined in our proposal or contract. For more information or to discuss custom arrangements, please contact us.