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How White Label SEO Works And Why It Is So Important

Each year, companies spend more than $79 billion on SEO. Because this digital marketing tactic is a crucial component of a successful digital marketing strategy, businesses and individuals are willing to spend money in order to rank higher in SERPs. 

As a result of the increased SEO spending, marketing agencies and companies that offer digital marketing solutions are looking for ways to retain existing clients and obtain new ones by offering SEO services. 

If you are looking to add SEO to your offering, you have come to the right place. In this post, we’re explaining what white label SEO is, how it works, and why it is so important.


What does White Label SEO stand for?

In search engine optimization, white label SEO (also known as private label SEO and sometimes even as SEO reselling) is essentially a partnership between two companies. It means that your agency offers SEO services to clients under your brand, but all the work is done by another SEO agency. 

It is outsourcing work that your company doesn’t have the time, experience, or means to do. White label SEO is a great way to ensure that your marketing agency provides holistic digital marketing services to your clients, even when SEO isn’t your specialty.

How Does White Label SEO Work?

How does a private label SEO partnership actually work and who handles what? The way you’ll do business with a white label SEO company depends on several factors, such as the company you choose and the type of services you need.

Specific or full-suite SEO services?

For instance, some companies might only be able to offer specific white label SEO services such as content management and link building but not both, while others provide a full SEO package, including a detailed SEO strategy, campaign insights, and monthly reporting. On your part, you’ll need to determine which route is more beneficial to your agency and your customers before choosing an SEO provider.

Facilitated sales

If you have a client who would be interested in SEO services and you don’t have the collateral to demonstrate your expertise, the white label agency should provide you with everything you need in order to close the sale, including market research, pitch decks, and case studies – all branded in your name. They might even make phone calls or join conference calls to help you close your sale.

Client relationships and account management

In some cases, when you partner with a white label SEO firm, all client-facing and account management work is handled by you, whereas the white-label agency is responsible for everything that’s SEO-related. In other cases, client relationships and account management are also handled by your white label partner, which means that they will interact with your clients on your behalf.


Why Is White Label SEO Important?

So, why is white label SEO important? Should you consider hiring an SEO provider? White label SEO outsourcing benefits both the SEO resellers and the white label SEO agency. 

The search engine optimization market is expensive and constantly changing, which makes it difficult for SEO agencies to acquire new clients. Outsourcing to them allows SEO professionals to get projects without having to focus on attracting new clients. On the other hand, the reseller can focus on other things like attracting new clients and coming up with new marketing strategies.

Benefits of White Label SEO

Still not convinced that private label SEO is a great option? Here are several more upsides of hiring an SEO provider.

Reduced costs

Outsourcing SEO is far more economical than building and maintaining an in-house SEO team. If you have your own in-house team, you’ll need to pay their salaries, but also invest in software, hardware, tools, etc. You should also consider any necessary training your team members will need in order to keep up with the ever-changing SEO trends. 

Experts working on your campaigns

An effective SEO campaign requires expertise and years of experience. Search engine optimization is quite complicated and competitive, so having just a basic understanding of it won’t be enough in order to deliver the results you have promised. A specialized SEO agency will provide experienced experts without the high costs associated with professional work.

More efficient processes

SEO experts have the necessary experience, software, and tools to meet the clients’ needs and expectations. Everything from website SEO audits, keyword research, content creation, link building, and client reporting will be performed faster and more efficiently compared to if you do everything on your own.

Grow your business 

The more of your SEO needs you outsource to a team of experts the more clients you’ll be able to take on. You’ll be able to provide services without compromising the quality of work, improve your reputation, and grow your business with ease.

What to Expect from a White Label SEO Provider

The services you get will depend on the private label SEO company you hire, but among the most necessary services that should be included are:

  • Website audit. SEO experts will conduct a full website audit to see the site’s current performance, find out why it is not performing as well as it should, identify ranking opportunities, and recommend target keywords.
  • On-page optimization involves title tags, meta tags, headlines and headers, image optimization, technical SEO, and more.
  • Off-page optimization includes everything that influences your client’s ranking outside their website, such as link building, optimizing listings, influencer outreach, etc.
  • Link building. A good SEO agency will build quality links using advanced outreach strategies guest posting, social media backlinks, etc. 
  • Content. Experienced writers will produce high-quality content optimized for both search engines and readers.  
  • Local SEO is for businesses that have a goal rank in a specific area. It is similar to regular SEO but targeted to a specific local market.
  • Clear communication. A good SEO agency should be transparent with the goals, set realistic expectations, and ensure open and transparent communication at all times.

How to Pick a White Label SEO Provider

With so many options available, it can be a hard choice to make. Here are some tips that will help you choose a good private label SEO agency:

Choose a provider that only offers white label services

If the provider specializes only in white label search engine optimization services, chances are they have more efficient processes compared to companies that offer a variety of different services. Providers that are focused on white label SEO also tend to charge less. 

Know the agency’s processes

Schedule a sales call or ask for a demo in order to understand the agency’s processes. Ensure that the company is able to support different SEO needs or at least the specific services you want to offer your clients. In addition, know the people you will potentially be working with: the strategist, sales rep, content writer, support provider, etc. 

Look for a guarantee  

Depending on the services you are planning to resell, it’s wise to check what guarantee the agency offers. See if they have a cancellation policy or a money-back policy in order to protect yourself if things don’t work out the way you wanted.

Final Thoughts

SEO is a crucial element of every successful online marketing strategy. However, it takes lots of time, effort, and resources and can be difficult to master. Private label SEO is an excellent option for companies that want to expand their list of digital marketing offerings without diverting attention away from their core competencies. White label SEO agencies are experts in their field and partnering up with a good one will give you a significant competitive edge.

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